Once upon a car, the fall and resurrection of America's big three auto makers--GM, Ford, and Chrysler, Bill Vlasic
Type
Classification
2
Creator
1
Subject
5
Content
1
Mapped to
1
Label
Once upon a car, the fall and resurrection of America's big three auto makers--GM, Ford, and Chrysler, Bill Vlasic
Language
eng
Index
index present
Literary form
non fiction
Main title
Once upon a car
Oclc number
641532264
Responsibility statement
Bill Vlasic
Sub title
the fall and resurrection of America's big three auto makers--GM, Ford, and Chrysler
Summary
This book is the story of the rise, fall, and rebirth of the Big Three U.S. automakers, General Motors, Ford, and Chrysler. The author, the Detroit bureau chief for the New York Times and author of Taken for a Ride, takes readers inside the Big Three U.S. automakers for the rise and fall, and rise again? of this quintessentially American industry. This work is more than a business history. It offers a view of the present day automobile industry and of Detroit, the city that spawned it, going far beyond the corporate and federal maneuverings to explore the impact the car companies' failures have had on the overall economy, and more importantly what they have done to people's lives. It is a journey deep inside the American automobile industry
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