Incoming Resources
- Never lose a customer again, turn any sale into lifelong loyalty in 100 days, Joey Coleman
- Jeffrey Gitomer's little red book of selling, 12.5 principles of sales greatness : how to make sales forever
- Return on customer, creating maximum value from your scarcest resource, Don Peppers and Martha Rogers
- Making rain, the secrets of building lifelong client loyalty, Andrew Sobel
- Fanocracy, turning fans into customers and customers into fans, David Meerman Scott & Reiko Scott ; foreword by Tony Robbins
- "I love you more than my dog", five decisions that drive extreme customer loyalty in good times and bad, Jeanne Bliss
- Unfiltered marketing, 5 rules to win back trust, credibility, and customers in a digitally distracted world, Stephen Denny and Paul Leinberger
- Driving loyalty, turning every customer and employee into a raving fan for your brand, Kirk Kazanjian
- The culting of brands, when customers become true believers, Douglas Atkin