Bibliograph

Adland, a global history of advertising, Mark Tungate

Type

Label

Adland, a global history of advertising, Mark Tungate

Language

eng

Bibliography note

Includes bibliographical references (p. [269]-271) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Adland

Nature of contents

bibliography

Oclc number

124157736

Responsibility statement

Mark Tungate

Sub title

a global history of advertising

Table Of Contents

Pioneers of persuasion -- From propaganda to soap -- Madison Avenue aristocracy -- Creative revolutionaries -- The Chicago way -- The Brit pack -- Eighties extravagance -- The French connection -- European icons -- Media spins off -- Consolidation incorporated -- Japanese giants -- The alternatives -- Dotcom boom and bust -- Latin spirit -- International outposts -- Shooting stars -- Controversy in Cannes -- New frontiers -- The agency of the future

resource.variantTitle

Ad land

Classification