Incoming Resources
- What clients love, a field guide to growing your business, Harry Beckwith
- Never lose a customer again, turn any sale into lifelong loyalty in 100 days, Joey Coleman
- The power of real-time social media marketing:, how to attract and retain customers and grow the bottom line in the globally connected work, Beverly Macy, Teri Thompson
- Bang!, getting your message heard in a noisy world, Linda Kaplan Thaler and Robin Koval, with Delia Marshall
- Now, build a great business!, 7 ways to maximize your profits in any market, Mark Thompson and Brian Tracy ; foreword by Frances Hesselbein
- PR for anyone, 100+ affordable ways to easily create buzz for your business, Christina Daves
- The contrarian effect, why it pays (big) to take typical sales advice and do the opposite, Michael Port and Elizabeth Marshall
- The revenge of analog, real things and why they matter, David Sax
- Insanely simple, the obsession that drives Apple's success, Ken Segall
- Generation ageless, how baby boomers are changing the way we live today-- and they're just getting started, J. Walker Smith and Ann Clurman
- This is marketing, Seth Godin
- Beyond buzz, the next generation of word-of-mouth marketing, Lois Kelly
- The accidental marketer, power tools for people who find themselves in marketing roles, Tom Spitale, Mary Abbazia
- The one week marketing plan, the set it & forget it approach for quickly growing your business, Mark Satterfield, founder and CEO Gentle Rain Marketing, Inc
- Social media is bullshit, B.J. Mendelson
- The art of woo, using strategic persuasion to sell your ideas, G. Richard Shell, Mario Moussa
- Wordcraft, the art of turning little words into big business, Alex Frankel
- Think like an author, act like a fan, Debra Owsley
- 31 days to millionaire marketing miracles, attract more leads, get more clients, and make more sales, Tracy Repchuk
- Manager's guide to marketing, advertising, and publicity, Barry Callen
- The must-have customer, 7 steps to winning the customer you haven't got, Robert Gordman with Armin Brott
- The anatomy of buzz, how to create word-of-mouth marketing, Emanuel Rosen
- Marketing handbook., With the assistance of Gerald Albaum
- The end of marketing as we know it, Sergio Zyman
- Mind your x's and y's, satisfying the 10 cravings of a new generation of consumers, Lisa Johnson ; with Cheri Hanson
- The portable MBA, edited by Kenneth M. Eades ... [and others]
- Micromarketing, get big results by thinking and acting small, Greg Verdino
- Selling the invisible, a field guide to modern marketing, Harry Beckwith
- Unleashing the ideavirus, by Seth Godin ; with a foreword by Malcolm Gladwell
- Guerrilla marketing, easy and inexpensive strategies for making big profits from your small business, Jay Conrad Levinson with Jeannie Levinson and Amy Levinson
- Buyographics, how demographic and economic changes will reinvent the way marketers reach consumers, Matt Carmichael
- The big moo, stop trying to be perfect and start being remarkable, the Group of 33 ; edited by Seth Godin
- The marketing gurus, lessons from the best marketing books of all times, Chris Murray and the editors of Soundview Executive Book Summaries
- Names that sell, how to create names for your company, product, or service, Fred Barrett
- Selling sickness, how the world's biggest pharmaceutical companies are turning us all into patients, Ray Moynihan and Alan Cassels
- Your marketing sucks, Mark Stevens
- Who's raising the kids?, big tech, big business, and the lives of children, Susan Linn
- Marketing to the campus crowd, everything you need to know to capture the $200 billion college market, David A. Morrison
- Perennial seller, the art of making and marketing work that lasts, Ryan Holiday, founder of Brass Check
- Marketing for dummies, by Alexander Hiam
- Small business marketing kit for dummies, by Barbara Findlay Schenck
- Selling in tough times, secrets to selling when no one is buying, Tom Hopkins
- Don't think pink, what really makes women buy--and how to increase your share of this crucial market, Lisa Johnson, Andrea Learned
- Play bigger, how pirates, dreamers, and innovators create and dominate markets, Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
- Marketing without advertising, by Michael Phillips & Salli Rasberry ; edited by Diana Fitzpatrick
- The marketing playbook, five battle-tested plays for capturing and keeping the lead in any market, John Zagula and Rich Tong
- Free prize inside, the next big marketing idea, Seth Godin
- Ice to the Eskimos, how to market a product nobody wants, Jon Spoelstra
- Inspire!, why customers come back, Jim Champy
- Rubies in the orchard, how to uncover the hidden gems in your business, Lynda Resnick with Frank Wilkinson