Bibliograph

Dethroning the king, the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh

Type

Label

Dethroning the king, the hostile takeover of Anheuser-Busch, an American icon, Julie MacIntosh

Language

eng

Bibliography note

Includes bibliographical references and index

Illustrations

platesillustrations

Index

index present

Literary Form

non fiction

Main title

Dethroning the king

Nature of contents

bibliography

Oclc number

607989139

Responsibility statement

Julie MacIntosh

Sub title

the hostile takeover of Anheuser-Busch, an American icon

Summary

The takeover of one of the most well-known and beloved American brands by a Belgian company controlled by Brazilians is a drama that went largely unreported in 2008, coming as it did in the midst of a economic crisis of unimaginable proportions. Julie MacIntosh, the leading reporter worldwide covering the story, toiled away, found much of her reporting for the Financial Times cut to give space to the economic crisis, at the time a far larger story. When the dust settles, there will be questions, if not curiosity in how Americans let one of their most treasured brands be captured by foreigners. An American family dynasty will surely take the blame for their poor management, familial infighting, and just plain bizarre behavior. This narrative of a classic dynasty taken down will become required reading in business courses--as business has become all about brands, so getting the right brands is the new game of business.--From publisher description

Classification