Bibliograph

Giants of enterprise, seven business innovators and the empires they built, Richard S. Tedlow

Type

Label

Giants of enterprise, seven business innovators and the empires they built, Richard S. Tedlow

Language

eng

Bibliography note

Includes bibliographical references and index

resource.biographical

collective biography

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Giants of enterprise

Nature of contents

bibliography

Oclc number

46634221

Responsibility statement

Richard S. Tedlow

Sub title

seven business innovators and the empires they built

Summary

A business historian examines the lives and strategies of seven extraordinary CEOs, including George Eastman, Henry Ford, and Andrew Carnegie, who mastered cutting-edge technology and created lasting corporate empires

Table Of Contents

Part one. The rise to global economic power. Andrew Carnegie : from rags to richest -- George Eastman and the creation of a mass market -- Henry Ford : the profits and the price of primitivism -- Part two. The heart of the American century. Thomas J. Watson Sr. and American salesmanship -- Charles Revson and Revlon : consumer packaged goods and the television revolution -- Part three. Our own times. Sam Walton : all-American -- Robert Noyce and Silicon Valley : toward a new business world -- Conclusion : progress and profits

Classification

Creator