Charleston County Public Library
Brand name products + Management
Type
http://bibfra.me/vocab/lite/Concept
Label
Brand name products + Management
Name
Brand name products + Management
Focus
Brand name products + Management
Sub focus
Brand name products
Management
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Incoming Resources
Subject of
7
The origin of brands, discover the natural laws of product innovation and business survival, Al Ries and Laura Ries
Why Johnny can't brand, rediscovering the lost art of the big idea, Bill Schley and Carl Nichols, JR
Wowability, how to achieve it & why it matters, Imran Syed
Building strong brands, David A. Aaker
The 18 immutable laws of corporate reputation, creating, protecting, and repairing your most valuable asset, Ronald J. Alsop
The 11 immutable laws of Internet branding, Al Ries and Laura Ries
Brands and branding, Rita Clifton ; with Sameena Ahmad ... [and others]
Outgoing Resources
Focus
1
Brand name products + Management
Sub focus
2
Brand name products
Management
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