Bibliograph

Stopwatch marketing, take charge of the time when your customer decides to buy, John Rosen, AnnaMaria Turano

Type

Label

Stopwatch marketing, take charge of the time when your customer decides to buy, John Rosen, AnnaMaria Turano

Language

eng

Bibliography note

Includes bibliographical references (p. [233]-236) and index

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Stopwatch marketing

Nature of contents

bibliography

Oclc number

164802830

Responsibility statement

John Rosen, AnnaMaria Turano

Sub title

take charge of the time when your customer decides to buy

Table Of Contents

The problem -- The solution -- Impatient shopping -- Recreational shopping -- Reluctant shopping -- Painstaking shopping -- Discovery : identifying your selling quadrant -- Web analytics : timing your stopwatch -- Distribution : allocating your marketing resources -- Activation : creating, refining, and executing your stopwatch strategy

Contributor