Bibliograph

Street fighter marketing solutions, how one-on-one marketing will help you overcome the sales challenges of modern-day business, Jeff Slutsky

Type

Label

Street fighter marketing solutions, how one-on-one marketing will help you overcome the sales challenges of modern-day business, Jeff Slutsky

Language

eng

Bibliography note

Includes bibliographical references (p. [235]-236)

Illustrations

illustrations

Index

no index present

Literary Form

non fiction

Main title

Street fighter marketing solutions

Nature of contents

bibliography

Oclc number

82473049

Responsibility statement

Jeff Slutsky

Sub title

how one-on-one marketing will help you overcome the sales challenges of modern-day business

Table Of Contents

Introduction: how this book helps your business -- The problems with the future of marketing -- Show me the ROMI (return on marketing investment) -- Maximizing your local mass media -- Neighborhood marketing strategies (taking it to the streets) -- Neighborhood marketing tactics (doing it in the streets) -- Direct mail that won't get trashed -- Insider marketing -- Inter net profit -- Profiting from nonprofits -- Über outdoor advertising -- Email, voice mail, phone, and fax -- Publicity plain and simple -- Data mining, intelligence gathering, and covert operations -- Expanding your horizons with events

resource.variantTitle

Streetfighter marketing solutions

Classification