Bibliograph

Powerhouse marketing plans, 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns, Winslow "Bud" Johnson

Type

Label

Powerhouse marketing plans, 14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns, Winslow "Bud" Johnson

Language

eng

Index

index present

Literary Form

non fiction

Main title

Powerhouse marketing plans

Oclc number

54844085

Responsibility statement

Winslow "Bud" Johnson

Sub title

14 outstanding real-life plans and what you can learn from them to supercharge your own campaigns

Table Of Contents

Pt. 1. Marketing plan success stories -- Successful marketing plans eliminate the negatives -- Successful marketing plans often solve consumer problems -- Benefits must be perceived by customers -- Consumer and retailer convenience is critical -- Effectiveness leads to repeat purchases -- Preemptive ventures are often winners -- Pt. 2. Sample marketing plans -- Secondary research to develop market reviews -- Using telephone surveys in completing market reviews -- Market reviews completed with online surveys -- Focus groups can be the key to understanding the consumer -- Using online consumer qualitative research -- Using ethnographic research to understand consumers -- The role of trade research in marketing planning -- Putting it all together

Classification