Bibliograph

Up against the retail giants, targeting weakness, gaining an edge, A. Coskun Samli

Type

Label

Up against the retail giants, targeting weakness, gaining an edge, A. Coskun Samli

Language

eng

Bibliography note

Includes bibliographical references and index

resource.biographical

individual biography

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Up against the retail giants

Nature of contents

bibliography

Oclc number

56096923

Responsibility statement

A. Coskun Samli

Sub title

targeting weakness, gaining an edge

Table Of Contents

Retail marketing strategy development -- Fitting into multi-layered retail competition -- Major trends in the retailing sector -- The retail evolution -- Capitalizing on market potentials -- Consumer behavior and retail strategy -- Strategy alternatives -- Developing, measuring, and managing store image -- People are our strength -- We must communicate with our market -- Developing a merchandise mix -- Pricing is a powerful tool -- Being a part of a supply chain -- Controlling the store performance

Classification