Charleston County Public Library

Habit, the 95% of behavior marketers ignore, Neale Martin

eng

Includes bibliographical references and index

index present

non fiction

Habit

bibliography

212012188

Neale Martin

the 95% of behavior marketers ignore

FORCE OF HABIT. How habits undermine marketing -- New product failure -- Loss of customers - Dissatisfaction with customer satisfaction -- Why we're addicted to Bill Gates -- Evolution & revolution -- You are of two minds (at least) -- Executive and habitual minds in action -- You iDrive me crazy -- Your customer's two minds -- A Norman Door into the two minds of the customer -- Limbic System: where habits form and live -- Peeking into human memory -- PFC: home to the executive mind -- HABITS: THE NEW SCIENCE OF MARKETING. Of iPods, habits, and market revolution -- How the iPod killed the CD -- Marketing from a habitual perspective -- Failure of customer satisfaction -- Becoming your customers' habit -- Habit & marketing management -- Habit and product design -- Habits and product development -- The Swiffer: designed to clean up -- Product launch: creating mental models and building habits -- Building habits -- Price conscious -- Channels of habituation -- Positioning in the retail environment -- Promoting habits -- Advertising -- Personal selling -- Sales promotion -- Public relations -- Trust the brand -- The physical brand -- Marketing research -- TREAT YOUR CUSTOMERS LIKE DOGS. Of Google and cigarettes -- Behavioral thinking -- Karen Pryor shapes a generation of trainers -- Calling for reinforcements -- A matter of timing -- Conditioned reinforcers to the rescue -- Talking to the habitual mind -- Behavioral marketing: becoming your customer's habit (thru discovery, purchase & use) -- Four steps to behavioral marketing (context, training, reinforcement, cue) -- Habit maintenance -- Schedules of reinforcement -- The force of habits: the double-edged sword

Behavior marketers ignore