Bibliograph

Marketplace 3.0, rewriting the rules of borderless business, Hiroshi Mikitani

Type

Label

Marketplace 3.0, rewriting the rules of borderless business, Hiroshi Mikitani

Language

eng

Index

index present

Literary Form

non fiction

Main title

Marketplace 3.0

Oclc number

797334652

Responsibility statement

Hiroshi Mikitani

Sub title

rewriting the rules of borderless business

Summary

The CEO of e-commerce giant Rakuten outlines a collaborative model of global business that challenges zero-sum approaches and empowers local vendors, demonstrating how mutually beneficial relationships between brick-and-mortar businesses and e-retailers can maximize customer bases and service capabilities while enabling long-term growth

Table Of Contents

Introduction : Why rewrite the rules? -- Rewriting the rules of language : our journey to Englishnization -- Rewriting the rules of power : the wisdom of empowerment -- Rewriting the rules of expansion : going global -- Rewriting the rules of acquisition : buying companies -- Rewriting the rules of corporate culture : our five principles -- Rewriting the rules of the Internet : a tool for empowerment, speed and joy -- Rewriting the rules of e-commerce : discovery shopping -- Rewriting the rules of operation : speed, speed, speed! -- Rewriting the rules of giving : the new wave of community involvement -- Epilogue : what happens next : the brand as nation

Classification