Bibliograph

Marketing for dummies, by Alexander Hiam

Type

Label

Marketing for dummies, by Alexander Hiam

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing for dummies

Oclc number

423589863

Responsibility statement

by Alexander Hiam

Series statement

--For dummies

Table Of Contents

Designing a great marketing program. Optimizing your marketing program ; Strengthening your marketing strategy ; Writing a marketing plan -- Leveraging your marketing skills. Researching your customers, competitors, and industry ; Engaging your marketing imagination ; Pumping up your marketing communications -- Advertising for fun and profit. Perfecting your printed materials ; Signing on to outdoor advertising ; Broadcasting your message -- Finding powerful alternatives to advertising. Maximizing your web marketing ; Making a positive impression in low-cost ways ; Leveraging face-to-face marketing opportunities ; Going direct with your marketing -- Selling great products to anyone, anytime, anywhere. Making your brand stand out ; Finding the right pricing approach ; Distributing your product where your customers are ; Succeeding in sales and service -- The part of tens. Ten common marketing mistakes (and how to avoid them) ; Ten ways to launch guerilla [i.e., guerrilla] marketing attacks ; Ten (or so) ways to survive sales downturns ; Ten (plus one) tips for boosting web sales

Classification